Service · Landing Pages
Your ads are working.
Your landing page is where the money leaks.
You’re paying for the click. Whether it becomes a customer is decided in the next eight seconds — by a page most brands built once and never tested. I build and optimise landing pages for health, wellness, and beauty DTC brands that convert the traffic you’re already paying for.
The problem this solves
A page that “looks fine” can still bleed 60–80% of paid traffic.
The leak happens at the fold, the offer, or the form — and the visitor never tells you why they left. They just leave. The ad report calls it a “high CPC” problem when it’s really a page problem.
Most brands respond by raising the ad budget. That’s paying more to lose the same share. The fix isn’t more traffic — it’s a page that converts the traffic you already buy.
What I actually do
Not a redesign. A page rebuilt to convert.
-
Diagnose the drop-off
where visitors hesitate or leave — from your analytics and the page itself.
-
Rebuild the message match
the ad’s promise and the page’s promise become one claim, so the click never feels bait-and-switched.
-
Fix the fold, the offer, and the friction
the trust signal supplement and beauty buyers look for, surfaced; the CTA and form, tightened.
-
Test, don’t guess
hypothesis → change → measured result. I don’t guess. I test.
-
Keep it compliant
persuasive copy that stays inside FTC/ASA guardrails.
How this fits the bigger picture
Not sure the landing page is your bottleneck? Start with the audit.
Landing pages are usually the first thing an audit flags — they’re the highest-leverage surface with the most paid traffic pointed at them. But if you’re not certain this is where you’re losing money, the CRO Audit tells you where the biggest leak actually is before you spend on a rebuild.
Start with the CRO AuditThe engagement
Landing-page projects — fixed-fee, $1,000–2,000
Priced to the project scope with milestones — not billed by the hour.
What you’re buying is recovered revenue from traffic you already pay for, not a design refresh. Where scope lands within the range depends on how many pages, how much rebuild, and how much testing — agreed up front, not discovered on the invoice.
Questions
Before you book.
Do I need a different landing page for each campaign?
Not necessarily. Often one landing page works for several related traffic sources (e.g., paid ads, influencer traffic, organic keyword). We'll design flexible enough to handle variations, then create additional pages only where traffic or offer diverges significantly.
Can I build landing pages in Shopify?
Yes - we build them as custom Shopify pages or as a lightweight landing page template system. You own them, can edit them, and can see all traffic and conversion data in your Shopify analytics.
How do I measure success?
We set up tracking for the specific traffic source and conversion goal before launch - so you see exactly how each page performs against the traffic it receives. Conversion rate, AOV, ROAS - whatever matters for that campaign.
What if I run multiple campaigns simultaneously?
We build a page system scalable to several concurrent campaigns, with each page tagged and tracked independently so you see what's working and what needs adjustment.
Why not just send paid traffic to my homepage or PDP?
Because they were built for everyone, which means they're built for no one in particular. A visitor from a specific ad arrives with a specific expectation. A landing page echoes the exact promise that made them click and removes every distraction between that promise and the buy. The homepage asks them to go find it.
What does "message-market match" actually mean in practice?
The ad and the page tell one continuous story. Same headline angle, same offer, same hero image, same proof. If your ad promises "stays cold for 24 hours," the page opens on that — not a generic brand statement. The tighter that match, the less the visitor has to reorient, and the more convert.
Is the offer part of your scope, or just the page?
Both, because the page can only convert the offer it's given. Often the bottleneck isn't the design — it's a cold-traffic price with no risk reversal. I'll advise on offer structure (bundles, guarantees, framing) because the right offer on a simple page beats a beautiful page selling the wrong one.
How is this different from a page builder like Shogun or PageFly?
Those tools are fine for assembling a page, but they tend to add weight and generic structure. I build landing pages lean and intent-matched, with the conversion logic and tracking baked in — fast on mobile, and designed around your specific traffic rather than a drag-and-drop template.
How do you set them up for A/B testing?
Headlines, hero, offer, proof, and CTA copy are built as easily swappable elements, with tracking wired per variant from the start. So when you want to test an angle or an offer, you're changing one thing against a control and reading a clean result — not rebuilding the page each time.
Will the page load fast enough for paid traffic?
It has to — paid traffic is the least patient and the most expensive. Landing pages are built performance-first: minimal scripts, optimised media, no carousels competing for attention. A slow page quietly taxes every campaign by inflating bounce before anyone reads a word.
Do you handle the pixels and conversion tracking?
Yes. Meta, TikTok, and Google pixels plus GA4 events are configured so each page reports conversions accurately against the campaign feeding it. Without that, you're optimising ad spend on guesswork — clean tracking is part of the build, not an afterthought.
What conversion lift should I realistically expect over my homepage?
Intent-matched landing pages commonly convert meaningfully better than sending the same traffic to a homepage, because they remove friction and mirror intent. I won't promise a fixed multiple sight unseen — the honest answer depends on your current pages, offer, and traffic quality, which the first build makes measurable.
Who owns the pages — can I reuse them later?
You own everything. The pages live in your Shopify store, your team can duplicate and adapt them for future campaigns, and the structure is documented. You're building a reusable landing-page system, not renting a one-off.
Direct access to the expert
Let's talk about your landing pages.
Send me your store and the page your ads point at. I'll show you where the traffic you're paying for is leaking — and whether a rebuild or an audit is the right first move.