Service · CRO
Shopify Conversion Rate Optimisation
Turn the traffic you already have into revenue. A disciplined, continuously-tested CRO programme - measured against a control, documented as you go. No guessing, no redesign theatre.
The problem
If your store has the traffic but not the revenue, the answer is rarely more traffic.
It's the conversion leaks you can't currently see - cost revealed too late, a mobile buy box buried under copy, no proof at the decision point, and changes shipped on opinion instead of evidence.
A real CRO programme is discipline, not decoration: every change is a hypothesis with a control and a success metric set in advance. You'll be wrong about a third of the time - that's the point. Keep what wins, kill what doesn't, let the learning compound.
Why you need this service
- You have steady traffic but conversion rate won't move
- You're done guessing and want decisions backed by real tests
- Paid ad costs are rising and you need more from each visitor
What’s included
The work, concretely.
Structured test programme
A prioritised roadmap of hypotheses, each instrumented and measured against a control. A weekly cadence: review, ship, read, decide.
PDP & checkout optimisation
Restructuring product pages around the buyer's decision journey, and closing the leaks between cart and payment where revenue quietly drains.
Honest persuasion
Trust at the decision point, genuine urgency where it's real, bundles framed as value not gimmicks. Lifts that don't rely on dark patterns.
A documented playbook
Every result written into a playbook for your brand - so the wins outlive the engagement and inform every future launch.
How it works
A clear, measured process.
- 01
Find the leaks
Analytics, session recordings, and funnel data reveal where buyers drop and why. We start where the loss is largest.
- 02
Test in sequence
One change at a time against a control, so you learn why something worked - not just that conversion moved.
- 03
Keep, kill, compound
Winners stay, losers revert without ceremony, and the learning accumulates into a conversion advantage specific to your audience.
Typical outcomes
What this work tends to move.
Representative results from recent engagements in this service.
Proof
Where this work paid off.
Cutting a supplement brand's checkout drop-off in half - Nootra
A high-traffic supplement store was losing buyers between the cart and the payment step. A structured CRO programme — eight tested hypotheses over eight weeks — recovered the leak and lifted revenue per session.
Maintaining high-converting storefront for a salon-grade haircare brand
A premium haircare brand needed a storefront that matched their 'Professional Beauty, Proven Results' ethos. By developing a custom theme and driving continuous daily optimizations—including streamlined apps, custom landing pages, and a robust affiliate system—we built a fast, scalable e-commerce engine.
Turning a wellness brand's product pages into its best salesperson
Strong ads, weak product pages. The PDP was a wall of features with no narrative and no proof at the decision point. Restructuring the page around the buyer's actual questions lifted add-to-cart and AOV together.
Questions
Before you book.
Do I need a lot of traffic for CRO to work?
You need enough for tests to reach significance - generally a few thousand sessions a month and a reasonable order volume. If you're below that, I'll tell you honestly, and we'll focus on evidence-based best-practice changes rather than formal testing until the volume supports it.
Is this a redesign?
No. CRO is the opposite of redesign theatre. We change specific things, measure them, and keep only what demonstrably works. A redesign changes everything at once and teaches you nothing about why your numbers moved.
How is this priced - project or ongoing?
CRO works best as an ongoing cadence, because the compounding is where the real return is. I run it as a monthly programme, though I'll always start with a focused diagnostic so you see value before committing to the longer arc.
What if a test loses?
Roughly a third do - and that's exactly how a real programme behaves. Losers revert immediately at no cost to your store, and we learn something that sharpens the next hypothesis. The discipline is the value.
Book a call
Let's find what your store is leaving on the table.
A 30-minute discovery call: your numbers, your goals, and a straight answer on whether I can help. No pitch, no obligation.