Service · Technical SEO
Shopify Technical SEO for DTC Brands
Shopify is excellent at commerce and careless about crawl budget. I fix the technical foundations - duplicates, indexing, speed - quietly capping your organic growth.
The problem
Most mystery traffic drops aren't mysteries. They're defaults nobody managed.
Out of the box, Shopify spawns thousands of crawlable duplicate URLs, splits ranking signals across paginated pages, and fragments your authority. Google - and now AI engines like ChatGPT, Perplexity, and Google's AI Overviews - spend their limited crawl budget on near-duplicates instead of the pages that earn revenue.
The symptoms read as a slow, unexplained organic decline, and by the time it hits your revenue dashboard you've lost a quarter. Technical SEO - and AEO/GEO for AI search - is mostly about un-doing defaults that were never meant for a brand serious about being found.
Why you need this service
- Your organic traffic has stalled or quietly declined
- You want to be found by AI engines (AEO/GEO), not just Google
- Google or AI crawlers aren't indexing your store the way they should
What’s included
The work, concretely.
Crawl & index audit
A full picture of what Google sees: duplicate URLs, crawl-budget waste, indexing drift, coverage gaps. Documented with the evidence, not just assertions.
Duplicate & parameter control
Canonicalising filter and sort URLs, blocking low-value parameter combinations, and pointing every signal at the page that should rank.
Speed & crawl rate
Trimming heavy Liquid and apps so your server responds fast - because crawl rate is partly a function of how quickly you respond.
Monitoring that catches drift early
Search Console monitoring set up so the next indexing problem is caught in days, not discovered a quarter later.
How it works
A clear, measured process.
- 01
Investigate
Technical SEO is detective work before it's repair work. I map what's indexed, what's wasting crawl budget, and what's drifted - with log files and coverage reports as evidence.
- 02
Fix in priority order
The highest-impact issues first: crawl-budget waste, duplicate signals, slow templates. Each fix documented so you can see why it matters.
- 03
Verify & monitor
Changes validated against the crawl, then monitored through Search Console so we confirm recovery rather than assume it.
Typical outcomes
What this work tends to move.
Representative results from recent engagements in this service.
Questions
Before you book.
Is this content SEO or technical SEO?
Technical. I fix the foundations - crawlability, indexing, duplicates, speed, structured data - that determine whether your content can rank at all. I'll happily advise on content strategy, but my specialism is the technical layer most agencies skip.
How fast will I see results?
Technical fixes take effect as Google re-crawls and re-indexes - typically you'll see movement within weeks and fuller recovery over a few months. I set up monitoring so we track the recovery in real data, not hope.
Do you work alongside my existing SEO agency?
Often, yes. I handle the Shopify-specific technical work many generalist agencies aren't set up for, and hand off clean foundations for their content and link work to build on.
Will you need access to my store and Search Console?
Yes - collaborator access to the Shopify admin and Search Console. I'll tell you exactly what permissions I need and why, and nothing more.
Book a call
Let's find what your store is leaving on the table.
A 30-minute discovery call: your numbers, your goals, and a straight answer on whether I can help. No pitch, no obligation.